Anticipatory Design

Anticipatory design is an approach that anticipates users' needs and preferences to create seamless experiences. Instead of requiring users to make lots of choices, products and services are designed to intuitively adapt based on context, behavior, and past interactions. For example, a music app might suggest songs based on your listening history or mood. By understanding and predicting what users might want, anticipatory design streamlines interactions, making them more efficient and enjoyable. It’s about creating a thoughtful experience that feels personalized, even before the user explicitly expresses their desires.