Donald A. Norman

Donald A. Norman is a cognitive scientist and user experience expert known for his work on designing intuitive and human-centered products and systems. He emphasizes understanding how people think, feel, and interact with technology, advocating for designs that are usable, accessible, and satisfying. Norman has written several influential books on design, highlighting the importance of considering users' needs and limitations to create more effective and enjoyable experiences. His insights have shaped fields like user interface and product design, promoting approaches that prioritize the user's perspective to improve everyday interactions with technology.