B.J. Fogg
B.J. Fogg is a prominent researcher in the fields of behavior change and design, known for creating the Fogg Behavior Model. This model illustrates that behavior occurs when three elements converge: motivation, ability, and a prompt. Fogg emphasizes that for a behavior to take place, an individual must have the motivation to do it, the ability to perform it, and a trigger that encourages action. He applies these principles to areas like technology and health, helping designers create products that effectively influence user habits and behaviors. Fogg's work is foundational in understanding how to encourage positive change through design.
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B.J. Fogg is a prominent behavioral scientist and the founder of the Behavior Design Lab at Stanford University. He is best known for developing the Fogg Behavior Model, which explains how behavior happens when three elements come together: motivation, ability, and a prompt. Fogg's work focuses on how technology can influence human behavior, particularly in areas like health, education, and personal productivity. His insights help designers create products that encourage positive behavior change, effectively bridging psychology with technology to improve people's lives.