design for behavior change

Design for behavior change involves creating products, services, or environments that encourage people to adopt healthier, more positive habits. It combines understanding human motivations and barriers with strategic choices in how options are presented and structured. For example, setting default choices or simplifying decision-making can influence behavior subtly yet effectively. The goal is to make desired behaviors easier, more appealing, or automatic, helping individuals improve their lives without requiring ongoing willpower. This approach is used in areas like public health, sustainability, and education to support lasting, beneficial changes.