behavioral design

Behavioral design is the practice of shaping how people think and act through thoughtful choices in the environment, products, and messaging. It uses insights from psychology and human behavior to encourage positive behaviors or improve decision-making. For example, placement of healthy snacks at eye level to promote better nutrition or simplified signup processes to increase user participation. The goal is to make the desired behaviors easier and more appealing, subtly guiding individuals without restricting freedom of choice. In essence, behavioral design seeks to create environments that nudge people toward better decisions naturally.