Hooked (book)

"Hooked: How to Build Habit-Forming Products" by Nir Eyal explores how successful products create habits in users. The book introduces the Hook Model, which consists of four key components: Trigger, Action, Variable Reward, and Investment. This model explains how companies can design products that engage users and keep them coming back. Eyal emphasizes the importance of understanding user psychology and building products that fulfill emotional and social needs. Ultimately, "Hooked" serves as a guide for entrepreneurs and designers aiming to create meaningful, habit-forming experiences without exploiting users.