persuasive design

Persuasive design refers to creating websites, apps, or products in a way that encourages users to take specific actions, such as making a purchase, signing up, or sharing information. It uses principles from psychology and behavioral science—like appealing to emotions, providing social proof, or simplifying choices—to guide users naturally toward desired outcomes. The goal is to make interactions more intuitive and motivating, benefiting both the user experience and the product’s objectives. Essentially, persuasive design influences user behavior through thoughtful, ethical design choices that align with users’ needs and goals.