Nir and Far (blog)

Nir and Far is a blog founded by Nir Eyal and James William (Jim) Farley that explores how technology influences human behavior, focusing on designing products that engage users ethically. The site discusses strategies for creating digital experiences that foster positive habits while respecting user autonomy. It emphasizes understanding psychological triggers, such as reinforcement and habit formation, to develop technology that benefits users rather than manipulates them. The blog offers insights for designers, developers, and marketers interested in ethical innovation and user well-being, blending behavioral science with practical applications in technology development.