motivation design

Motivation design involves creating systems, environments, or strategies that encourage individuals to take specific actions or achieve certain goals. It considers psychological and behavioral factors to inspire engagement, effort, and persistence. By understanding what drives people—such as rewards, recognition, purpose, or autonomy—designers tailor interventions that make desired behaviors more appealing and sustainable. Essentially, motivation design aims to align individual motivations with organizational or societal objectives, fostering positive change and improved performance through thoughtful structuring of incentives and experiences.