Captology

Captology is the study of how technology influences human behavior through persuasive design. It examines how websites, apps, and digital tools can motivate, change, or guide people’s actions by using specific techniques—like reminders, rewards, or feedback—to encourage desired behaviors. Essentially, it’s about understanding and ethically applying psychological principles to make technology more effective at shaping user habits, such as promoting healthier choices or increasing engagement, while respecting user autonomy.