Behavior Design

Behavior Design is a systematic approach to creating environments, tools, and strategies that encourage desired actions and habits. It combines insights from psychology, neuroscience, and design to understand why people behave a certain way and how to influence those behaviors positively. By identifying key triggers, simplifying choices, and reinforcing desired outcomes, Behavior Design aims to make good behaviors easier and more automatic, leading to lasting change. It’s used in areas like health, finance, and education to help individuals adopt healthier habits, make better decisions, and improve overall well-being.