Personas in Software Development

Personas in software development are detailed, fictitious profiles representing different user types who will interact with the product. They are based on real data and insights about users' behaviors, goals, and needs. By creating personas, development teams can better understand their target audience, guiding design decisions to make the software more user-friendly and effective. Think of personas as characters that embody key user segments, helping teams focus on delivering features that truly resonate with actual users.