Double Diamond Model

The Double Diamond Model is a design process framework that helps tackle problems creatively. It consists of two main phases: discovery and delivery. The first diamond focuses on understanding and defining the problem through research and exploration. The second diamond emphasizes developing and delivering the solution. Each stage encourages divergent thinking—generating ideas and exploring possibilities—followed by convergent thinking—narrowing down to the best solutions. This approach ensures a thorough understanding of issues and fosters innovation in problem-solving, making it valuable for designers and strategists alike.