Jobs To Be Done (JTBD)

Jobs To Be Done (JTBD) is a framework for understanding customer needs by focusing on the specific problems or "jobs" they want to accomplish. Instead of just looking at products or features, it considers the underlying reasons a person hires a product or service—what they hope to achieve or overcome. This helps businesses create solutions that better fit customers' true goals. Essentially, JTBD shifts the focus from selling products to meeting customers’ functional, emotional, or social needs in a way that improves their lives or work.