Cooper's Goal-Directed Design

Cooper's Goal-Directed Design is a user-centered approach to creating products that focuses on understanding users' needs and goals. Instead of just looking at what users do, it emphasizes why they do it. Designers gather insights about users' motivations and behaviors, then create detailed personas that represent different user types. This helps guide the design process, ensuring that the final product effectively meets user expectations and enhances their experience. By prioritizing user goals, this method aims to create solutions that are not only functional but also meaningful and satisfying for the end user.