contextual design

Contextual design is a method used to create products or services that best fit how people actually work or live. It involves observing and understanding users in their natural environment to gather insights about their behaviors, needs, and challenges. By focusing on real-world contexts, designers can develop solutions that are more intuitive, effective, and aligned with users' routines. This approach helps ensure that the final design genuinely addresses user requirements, leading to better adoption and satisfaction.