On-Air Promotions

On-air promotions refer to short marketing messages broadcasted on television or radio to highlight upcoming shows, events, or special programming. These promotions aim to capture audience interest and encourage viewers or listeners to tune in at specific times. They often include teasers, trailers, or announcements and can feature engaging visuals or audio to create excitement. By strategically scheduling these promotions during popular programming, networks seek to maximize their reach and boost ratings for their shows. Ultimately, on-air promotions are critical for effectively informing audiences and enhancing viewer engagement.