promotional copy

Promotional copy is written content designed to attract attention and encourage people to take a specific action, like buying a product or trying a service. It highlights the benefits, features, or unique qualities to persuade the audience. Think of it as a marketing message crafted to inform and motivate potential customers, often used in advertisements, brochures, emails, or websites. Its goal is to communicate value quickly and compellingly, making the offering appealing enough for the reader to consider engaging further.