broadcast marketing

Broadcast marketing refers to reaching a wide audience through mass communication channels like television, radio, or the internet. It involves creating advertisements or messages designed to appeal to large groups of people simultaneously, aiming to build brand awareness or promote products and services. This form of marketing is effective for large-scale exposure, as it can quickly broadcast a message to millions, but it offers less targeting precision compared to digital methods. Overall, broadcast marketing is a strategic way to reach broad demographics efficiently and establish a brand presence across diverse audiences.