Entrepreneurial Marketing

Entrepreneurial marketing refers to the innovative and flexible strategies that startups and small businesses use to promote their products or services. Unlike established companies that rely on traditional marketing methods, entrepreneurial marketing emphasizes creativity, agility, and direct engagement with customers. This approach often involves experimenting with new ideas, leveraging social media, and building personal relationships to understand and meet customer needs effectively. By adapting quickly to market changes and using limited resources wisely, entrepreneurs can differentiate themselves and compete successfully in their industries.