Marketing Qualified Leads (MQL)

Marketing Qualified Leads (MQLs) are potential customers who have shown interest in a company’s products or services through specific actions, like visiting a website, downloading content, or engaging on social media. Unlike regular leads, MQLs have demonstrated their intent to learn more and are considered more likely to become actual customers. They are usually passed from the marketing team to the sales team for further engagement, as they are seen as a step closer to making a purchase decision. Essentially, MQLs represent promising opportunities that can lead to sales.