Sales Qualified Leads (SQL)

Sales Qualified Leads (SQLs) are potential customers who have shown strong interest in a product or service and are more likely to make a purchase. Unlike general leads, SQLs have demonstrated specific behaviors, such as engaging with marketing materials or requesting a demo, indicating they are ready for a conversation with a sales team. Essentially, SQLs are identified as being closer to making a buying decision, making them a priority for sales efforts. This classification helps businesses focus their resources on leads that are more likely to convert into customers.