Neil Rackham

Neil Rackham is a prominent figure in sales and marketing, best known for his groundbreaking work in the field of consultative selling. He is the author of the influential book "SPIN Selling," which introduced a method for engaging customers through thoughtful questioning. His research emphasized understanding customer needs and building relationships rather than just pushing products. Rackham's insights have shaped modern sales techniques, making them more effective and customer-focused. His contributions have helped sales professionals improve their performance by fostering meaningful interactions with clients.