BANT (Budget, Authority, Need, Timing)

BANT is a sales framework used to qualify potential customers by assessing four key factors: 1. **Budget** - Does the customer have the financial resources to purchase your product or service? 2. **Authority** - Is the person you’re speaking with the decision-maker, or do they need approval from someone else? 3. **Need** - Does the customer have a genuine need for what you're offering, and how urgent is that need? 4. **Timing** - When is the customer looking to make a purchase? Are they ready now, or is it a longer-term prospect? This method helps salespeople focus their efforts on the best opportunities.