Sales Qualified Leads

A Sales Qualified Lead (SQL) is a potential customer who has shown strong interest in a company's product or service and has been evaluated by the sales team as having a high probability of making a purchase. These leads have met specific criteria indicating genuine intent and fit, such as budget, authority, need, and timeline. Essentially, an SQL is someone the sales team considers ready for direct engagement to move toward closing a sale, making it a key step in the sales process.