Craig Sullivan (conversion optimization expert)

Craig Sullivan is a well-known expert in conversion optimization, which focuses on improving websites to increase the number of visitors who take desired actions, like making a purchase or signing up for a newsletter. He uses data analysis and user feedback to understand how people interact with websites, identifying areas for improvement. By implementing changes based on this research, he helps businesses enhance their online performance and achieve better results. Sullivan is recognized for his insights and practical strategies in the digital marketing field, making him a sought-after resource for companies looking to boost their online effectiveness.