Ad Spend

Ad spend, short for advertising spend, refers to the amount of money a business spends on marketing efforts to promote its products or services. This includes costs for online ads, television, radio, print, social media campaigns, and other promotional channels. Essentially, it’s the investment a company makes to reach potential customers, increase brand awareness, and drive sales. Monitoring ad spend helps businesses evaluate the effectiveness of their marketing strategies and optimize budget allocation to maximize return on investment. It’s a key metric in understanding how marketing efforts translate into business growth.