Reach and Frequency Analysis Models

Reach and Frequency Analysis Models are tools used by marketers to plan advertising campaigns. "Reach" refers to the number of unique people who see the ad, while "Frequency" is how many times each person sees it. The models help determine the best combination of reach and frequency to achieve campaign goals efficiently—like maximizing awareness without overspending. By analyzing data and simulating different scenarios, these models guide advertisers on how often to run ads and how wide their audience should be to optimize impact and cost-effectiveness.