on-demand video

On-demand video refers to a media delivery system that allows viewers to watch video content whenever they choose, rather than at a scheduled broadcast time. This service is typically provided through streaming platforms, such as Netflix or YouTube, where users can select from a library of movies, shows, or clips to view instantly. On-demand video often includes features like pausing, rewinding, and fast-forwarding, giving viewers greater control over their viewing experience. This flexibility has transformed how audiences consume media, shifting from traditional scheduling to personalized viewing habits.