Over-the-top (OTT) media

Over-the-top (OTT) media refers to content delivered directly to viewers via the internet, bypassing traditional television or cable services. This includes streaming services like Netflix, Hulu, and Disney+, which allow users to access movies, TV shows, or live channels on demand using internet-connected devices. OTT provides flexible viewing options, enabling audiences to watch content anytime and anywhere without the need for cable boxes or satellite subscriptions. It leverages internet infrastructure to deliver high-quality media directly to consumers, transforming how people access and consume entertainment globally.