Daniel Starch (advertising researcher)

Daniel Starch was a prominent advertising researcher known for developing effective methods to measure the impact of advertisements on audiences. He created the Starch Test, which assesses how well people remember ads and what aspects of them stand out. Starch's work emphasized the importance of consumer awareness and feedback in advertising effectiveness. By focusing on audience reactions, he helped marketers understand what works and what doesn't in advertising, ultimately shaping how companies approach their marketing strategies. His contributions significantly advanced the field of advertising research and measurement.