Starch's model of consumer behavior

Starch's model of consumer behavior focuses on how advertising influences consumer choices. It examines three key stages: attention, interest, and action. First, an ad must grab the consumer's attention. Next, it generates interest, making the consumer think about the product's benefits. Finally, this leads to action, where the consumer decides to purchase the product. Starch emphasized the importance of measuring these responses to understand how effectively an advertisement impacts consumer decisions, helping brands optimize their marketing strategies.