Daniel Starch

Daniel Starch was an influential American advertising researcher and a pioneer in the field of media measurement and audience research. He is best known for developing innovative methods to assess the effectiveness of advertisements, particularly through large-scale surveys. Starch introduced concepts like "recognition" and "recall" to evaluate how well audiences remembered ads. His work helped to establish advertising standards and metrics that companies still use today to gauge the impact of their marketing efforts. Starch’s contributions significantly shaped the way advertisers understand consumer behavior and the effectiveness of their campaigns.