Starch's advertising effectiveness theory

Starch's advertising effectiveness theory suggests that an ad's impact depends on how well it captures attention, holds interest, and persuades viewers. It emphasizes that effective advertisements should create strong emotional or cognitive responses, leading consumers to recognize the brand and remember its message. The theory highlights the importance of visual appeal, relevance, and clarity in communicating benefits, ensuring the ad moves viewers from awareness to action. Overall, it provides a framework for designing and evaluating ads to maximize their influence on consumer behavior.