Arbitron Radio Advisory Council

The Arbitron Radio Advisory Council is a group that provides guidance and recommendations on radio audience measurement practices. Arbitron, now part of Nielsen, is known for its ratings system that tracks radio listening habits. The council's role includes ensuring that the methods used to gather data on radio listeners are fair, accurate, and reflect the diverse audience. Their input helps improve how radio stations understand their listenership, which can influence programming, advertising strategies, and overall industry standards.