Radio Advertising Bureau

The Radio Advertising Bureau (RAB) is a trade organization that supports radio stations and advertisers. It provides resources, research, and strategies to help businesses effectively use radio advertising to reach their target audiences. The RAB offers guidance on best practices, industry trends, and measurement tools, aiming to boost the effectiveness and revenue of radio advertising. Essentially, it acts as a bridge between radio media and advertisers, ensuring both parties can collaborate successfully and maximize their advertising investments.