radio simulcasting

Radio simulcasting is the broadcasting of the same audio content simultaneously on multiple radio stations or platforms. This can occur over traditional AM/FM radio, online streaming services, or digital platforms. Simulcasting allows listeners to access the same program regardless of their location or preferred listening method, enhancing reach and audience engagement. It’s commonly used for events like sports games or major news broadcasts, where a broad audience is essential. By broadcasting the same content in real-time, radio stations can maximize their listener base and ensure consistent messaging across different channels.