simulcasting

Simulcasting refers to the simultaneous broadcasting of content across multiple platforms or media channels. For example, a television show might be aired live on traditional TV while also streamed online, allowing viewers to access it via different devices. This approach enhances audience reach, catering to various preferences for how and where people consume content. In the context of horse racing, for instance, simulcasting means live races can be shown on various betting venues and online platforms, enabling fans to watch and wager from different locations at the same time.