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OTT (Over-the-Top)

OTT (Over-the-Top) refers to content delivered directly to viewers over the internet, bypassing traditional media distribution methods like cable or satellite television. This includes streaming services such as Netflix, Hulu, and Amazon Prime Video. Users can access a wide variety of movies, TV shows, and original programming on-demand, typically through a subscription model or for free with ads. OTT has transformed how audiences consume media, offering flexibility and a vast selection of content without the restrictions of traditional broadcasting.

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    Over-The-Top (OTT) refers to the delivery of media content—such as TV shows, movies, and videos—directly to viewers over the internet without requiring a traditional cable or satellite subscription. Examples include services like Netflix, Hulu, and Amazon Prime Video. OTT allows users to access content on various devices, including smartphones, tablets, and smart TVs, providing more flexibility and choice in viewing. It has transformed how audiences consume entertainment, making it easier to watch what they want, when they want, without being tied to a cable provider.