Over-the-top advertising

Over-the-top (OTT) advertising refers to promotional content delivered directly to viewers via internet-connected devices such as smartphones, smart TVs, or streaming services, bypassing traditional cable or satellite TV channels. It allows advertisers to target specific audiences with personalized ads during streaming content like Netflix, Hulu, or YouTube. OTT advertising offers precise targeting, real-time analytics, and flexible ad formats, making it an effective way for brands to reach consumers in their preferred digital environments without relying on traditional broadcast methods.