OTT platforms

OTT platforms, or Over-the-Top platforms, are online services that deliver video and audio content directly to viewers via the internet, bypassing traditional cable or satellite services. Examples include Netflix, Hulu, and Amazon Prime Video. Users can access movies, TV shows, and live broadcasts on various devices such as smartphones, tablets, and smart TVs. This model allows for greater flexibility, as viewers can watch content on-demand, anytime and anywhere, often with subscription or ad-supported options. OTT has transformed how audiences consume media, offering a wide range of choices and personalized viewing experiences.