User Generated Content (UGC)

User-Generated Content (UGC) refers to any content created and shared by individuals rather than formal brands or organizations. This includes text, images, videos, and reviews that users post on social media, blogs, platforms like YouTube, or even product review sites. UGC allows everyday people to express their opinions, experiences, and creativity, contributing to discussions and communities. It's valuable for brands and marketers as it often feels more authentic and relatable, helping to build trust and engage audiences.