Over-the-Top Content Delivery

Over-the-Top (OTT) Content Delivery refers to streaming media services that deliver video, audio, and other media directly over the internet, bypassing traditional cable or satellite TV providers. Examples include Netflix, Hulu, and Disney+. OTT uses the internet connection—whether broadband, fiber, or mobile data—to transmit content directly to your device, such as a smart TV, smartphone, or computer. This method offers greater flexibility, on-demand access, and often more personalized viewing options, changing how people consume media by removing reliance on traditional broadcast or cable infrastructure.