Dual Broadcasting

Dual broadcasting refers to the simultaneous transmission of content across two different platforms or formats. For example, a television show might be broadcast both on traditional TV and streamed online. This approach allows for a wider audience reach, catering to viewers who prefer different ways of accessing content. It ensures that regardless of how viewers choose to watch—whether on a cable network or via the internet—they can enjoy the same program. This strategy is increasingly important in today's media landscape, where consumers have diverse preferences and habits in consuming content.