Nielsen Audio

Nielsen Audio, formerly known as Arbitron, is a company that measures radio and audio listening habits. They collect data on how many people tune into specific radio stations, when, and for how long. This information helps broadcasters, advertisers, and networks understand their audience size and demographics, enabling better programming and advertising decisions. Nielsen uses various methods, including sample surveys and electronic measurement devices, to gather accurate, representative data about listener behaviors across different regions and time periods. Their insights are essential for assessing a station’s reach and effectiveness in the competitive media landscape.