Arbitron Inc.

Arbitron Inc. was a company known for providing audience measurement and marketing research services, particularly in the radio and advertising industries. It specialized in collecting data on radio listening habits to help advertisers understand audience demographics and preferences. By using techniques like portable meters and surveys, Arbitron gathered information that allowed radio stations and advertisers to make informed decisions about programming and advertising strategies. The company played a key role in shaping how radio content was produced and marketed before being acquired by Nielsen in 2013.