Arbitron Smart Radio

Arbitron Smart Radio, now part of Nielsen, refers to a system that measures and analyzes radio listening habits through digital tools and mobile apps. It allows users to transmit data about what they listen to, providing broadcasters and advertisers insights into audience preferences and trends. This technology enhances understanding of listener behavior, helping radio stations tailor their content and marketing strategies effectively. The goal is to create a more engaging experience for listeners while providing valuable analytics for the radio industry.