Nielsen Holdings

Nielsen Holdings is a global company that provides data and insights about what people watch, buy, and listen to. They collect information through surveys, tracking devices, and research to help businesses understand consumer behavior and market trends. This helps companies make informed decisions about product development, marketing strategies, and content delivery. Nielsen’s insights are widely used by advertising agencies, media companies, and retailers to optimize their offerings and reach target audiences effectively. Overall, Nielsen acts as a trusted source of consumer intelligence, enabling organizations to better connect with their customers.