Arbitron's People Meter

Arbitron's People Meter is a device used to measure television and radio audience viewing habits. It records what programs are being watched and listened to by participants in real-time. Each household involved in the survey has a meter that automatically tracks the channels or stations tuned in, along with the time spent on each. This data helps advertisers and broadcasters understand listener preferences and habits, allowing them to tailor their content and marketing strategies accordingly. The People Meter provides valuable insights into audience behavior, shaping the media landscape based on actual usage patterns.