brand tracking

Brand tracking is the ongoing process of measuring how well a brand is performing in the minds of consumers over time. It involves collecting data on awareness, perceptions, and loyalty to understand how people view the brand and how these views change. This helps companies identify strengths and areas for improvement, adapt marketing strategies, and ensure their brand remains relevant and competitive in the marketplace. In essence, brand tracking provides a pulse on brand health, guiding decision-making to build stronger customer relationships and boost brand equity.